Saturday, November 24, 2007

PNY's Latest Attache Optima USB Flash Drive: 8 GB, Capless Versatility

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Although it's best-known as a manufacturer of various computer memory modules, the PNY company has also launched quite a comprehensive line-up of USB flash drives over time, rounded up under the Attache brand. And while most of these products sport a rather classic design (with a removable cap),
that's not at all the case with the latest model coming from PNY, the Optima, which features a swiveling module, hidden within a tough external case.

However, the swiveling design is not necessarily the most important selling point this device has to offer, as the Optima provides relatively large storage capacities, of 4 GB and 8 GB, as well as some pretty good internal features. Thus, the flash drive provides read speeds of up to 25 MB/s and write speeds of up to 10 MB/s, as well as data transfer rates of up to 480 Mbps (it connects to a host computer via an USB 2.0 connection, after all).

As most other modern flash-based portable storage solutions available on the market, the Attache Optima comes pre-loaded with quite an interesting security system, namely an encrypted virtual disk. Thus, the Carry It Easy software will encrypt (128 bit AES encryption) and hide all the files in special, invisible partition. Whenever the user activates the program and keys-in the right password, the protected block will be activated as a disk shown on the Windows File Explorer that can be used as a normal physical disk.

Moreover, in the tradition of PNY Attache drives, the new Optima is also Vista ReadyBoost compatible, which means that it can help boost a computer's performances without forcing the user to purchase new and expensive hardware.

Attache Optima security software

The 4GB drive is available at several retailers for around 29 pounds sterling (60 US dollars), while the 8GB drive sell for around 58 pounds sterling (120 US dollars), which are not exactly very small prices, but they're relatively normal, compared to other similar devices available on the market.
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MSI P6N Diamond - NV680i with X-Fi Audio

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Not too far back, there was a time when it was inconceivable that a motherboard had anything other than a green or mustard colored PCB that had a few sockets for the CPU and DIMMs, maybe a hard drive connector or two, and a floppy drive connection. Keyboards and mice were typically PS/2 based, although a COM port sufficed for those still attached to their serial mice, and the list of input/output options were quite few. The late 90's brought about the rise of the Universal Serial Bus, a new standard for interfacing with devices intended to retire legacy serial and parallel ports (although that still has yet to fully come about). Integrated LAN options as well as limited IGPs also began to expand the options of a motherboard, essentially making motherboards almost completely integrated, while taking sales away from third-party AIB vendors.

One final piece of the puzzle came about by adding audio to the mainboard, most often by the way of an audio CODEC chip. Up until now, a few companies had tried their hand at producing audio cards with mixed success. The king of add-in audio solutions, Creative Labs, held court by either outperforming or simply outpurchasing the competition, until they were left as the de-facto standard. The onrush of integrated components, however, lowered the demand for many of Creative's higher-end (and higher priced) audio cards. It's estimated that the retail sales of their discrete audio cards only accounted for 10% of their total sales number for 2006. Logically, to stay competitive and keep the Sound Blaster legacy alive, there was really only one direction to turn to; to get "creative" in the motherboard field as well.

On-board solutions from Creative Technology, as they are now known, are not necessarily new. Onboard versions of their Live! chipset have been around mostly on OEM boards for years, and the 24-bit Sound Blaster Live! has been promoted on some of the upper level boards in the last couple of years as a suitable replacement for gamers with support for 24 bit, 96 kHz surround audio and EAX Advanced HD. MSI was one of the first manufacturers to adopt it in the K8N SLI Platinum and it is MSI that again pushes the envelope by including an integrated solution based on the Creative X-Fi audio processor.
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